In this article, I will discuss the use of LinkedIn and other social media websites as part of an automation strategy to connect with prospects, drive traffic, and close more sales. The first thing to understand is that we are not going to replace real human prospects with automated email or contact systems.
Social Media Marketing
The reason is that the real process of selling is an evolving process. Savvy business owners have been doing that for years. Now we are leveraging those capabilities to automate the process and make more money.
We need to take a step back from our current scenario and consider how we got where we are today. For many of the reasons that we have already talked about, we need to create and maintain strong social media profiles that allow us to attract and retain strong connections. We need to identify the top five key components in your profile and include them in all communications, both online and offline.
Let’s begin with some quick, social media stats on the current state of social media. Most of the globe is on social; over 50% of the entire global population is currently using social media linkedin automation tool. 50% of the largest global company is on LinkedIn. In other words, LinkedIn has become THE premier social media site for marketing a business.
This means that there are a few important decisions that must be made in the next few weeks and months. You must decide whether or not you are going to maintain the same level of social media engagement that you did during the first half of the year, or you are going to take a significant and sustained dive into linkedin activities.
My recommendation is that you stay on top of your LinkedIn updates but add a little bit of marketing (both on and offline) to the mix. By diversifying your LinkedIn activities and keeping your profile as updated as possible, you will continue to maintain a strong social media presence and receive the attention of the LinkedIn search engines.
The second thing that I would like to discuss today is the use of the power of the linkedin network as a social selling tool. The people that you are most likely to reach when you utilize LinkedIn as your platform for social selling are other business professionals that you already have relationships with. However, it is also true that this tool can reach out to a much broader audience by allowing you to reach out to the other side of the network. In other words, your LinkedIn account can be used as a promotional tool to bring you new connections and potential business contacts.
When these two important points are understood, it becomes clear that the social media platform is a powerful selling tool for a small to medium-sized company. I personally believe that if you start using this platform as part of your overall sales strategy, then you will find that the time you spend initially setting it up is time well invested.
LinkedIn can be used as a valuable lead generation resource and can help you generate quality leads at a very affordable cost. Now that you understand the value that a solid LinkedIn profile can provide, you should take the time to make sure that you have all of your profile information and connections in place to maximize its full potential.