Your Logo – An Indispensable Marketing Tool

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Whether you’re an experienced contracting professional or you’re just getting started on your first concrete jobs, it’s essential that you get the right concrete contractor logo to show contractors that you care.

An Indispensable Marketing Tool

Having a logo helps to put your name in front of many potential clients, as well as help you stand out from the crowd. This is because logos are instantly recognizable – and they immediately convey a certain type of image. It’s no wonder that custom logos are one of the most successful marketing tools in the construction industry.

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A concrete contractor who wants to make sure that he gets the best possible name recognition should begin by building up his or her online presence. In particular, this means getting a custom website created for your business that makes a statement about what you do Concrete Contractor. Most importantly, your logo and your business name should be prominently displayed on this site. Effective concrete contractor web design ensures that your clients always have a clear idea of who you are and what you do.

Your logo should also be used on any business cards or stationery you’re using to communicate with potential clients. Once you’ve got a website in place, you can use letterheads and postcards to give potential clients your contact information and a little background on your company. Remember that it’s vital to always include your logo – even if you don’t think you’ll need to use it. The saying “The first impression is the lasting one” definitely applies to the world of business.

The best way to ensure that you’re getting the maximum exposure for your logo, however, is to take your business online. One of the best ways to promote your logo online is to use social networking sites.

The best ones to set up are Twitter and Facebook, as these sites allow you to reach a worldwide audience without having to spend thousands on advertising. You can create a page on each of these sites to promote your logo and services. Just be sure that you don’t use spam to gain traffic to your site – the last thing you want is your logo being misinterpreted by your potential clients!

In addition to your website, you can also add a little bit of flare to your property by purchasing novelty signs, magnets, umbrellas, etc. For example, if you’re in the landscaping business, you could get yourself some heavy-duty vinyl banner and hang it near your trucks, so that passersby have a clear idea of who you are and what you do.

Another option is a blow-up birdbath that you can stick in the bushes outside your house or business. These will provide your customers with a beautiful sight of nature and will keep them laughing and happy in your absence. A unique, funny, or even silly logo will help make your services stand out from the rest.

The most important thing to remember about your concrete contractor logo is that it needs to relate to what you do. If you’re a landscaper, then you don’t need a slogan that proclaims “I’m a landscaper”. However, if you’re an auto detailing company, you might want to choose something like “Expect No refunds on auto bodywork”. Just be sure that it still makes sense despite the fact that you’re spelling everything out in big letters.

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