What is the Sister Brand of Zara?
Since the founder of Zara, Amancio Ortega, opened the first store in 1975, the company has grown to become one of the world’s best-known fashion brands.
But many US consumers don’t realize that the brand is also owned by Spanish retail conglomerate Inditex, which operates seven other brands under its umbrella.
Zara is a Spanish fashion retailer that has become a popular and successful brand worldwide. Its parent company Inditex says it has brick-and-mortar stores in 96 markets, and products are available for online purchase in 202 markets.
Its success is based on its ability to quickly introduce new collections based on the latest trends in men’s calvin klein sweatpants and make them available at concise lead times. This is achieved through a vertically integrated supply chain that exports garments to its distribution centers in Spain every day.
The clothing items are then inspected, sorted, and tagged before being loaded into trucks for store shipment. Once they reach the store, the garments are displayed to different stores.
Its customer-centric approach means that its employees are given unparalleled independence to approve new products and campaigns based on daily data feeds indicating which styles are most popular. The customer insights are then used to inform the design and manufacturing of new products.
Zara is a high-street staple that snags every fashion-loving gal’s attention. With every season, hero pieces from the brand become must-haves and there’s no denying that the company behind it has a knack for creating some of the year’s best-selling high-street lines.
But did you know that there are other brands under the Zara umbrella that offer the same style, but at a more affordable price? That’s where Stradivarius comes in.
Originally a family-owned women’s wear brand, Stradivarius was acquired by Inditex in 1999 and now targets Zara’s millennial customer. It made a brief foray into men’s wear in 2017, but this trial has now been scrapped.
The brand’s new visual identity is aimed at conveying its feminine essence. The logo is redesigned with cleaner lines and separates from the wordmark to represent ‘that renewed femininity for which it advocates’.
Zara is probably one of the most well-known high-street labels around, so it can be easy to overlook that it has a whole host of other brands too. While they may not have the same level of brand recognition, each sister brand has its own unique identity and offers something different than its parent company.
Uterque is the smallest and most exclusive brand in Inditex’s family, selling women’s clothing and accessories for the more discerning shopper. It uses all high-end materials, for a more luxe aesthetic.
The brand is aimed at a more mature customer than Zara, offering more classic styles and prices that are slightly higher. Its collections are updated twice a week, allowing customers to see new styles and trends first.
Having launched on China’s Tmall earlier this year, Uterque will continue to refresh its collection twice a week. Its online store will also be expanding to include more brick-and-mortar stores in the near future.
Oysho is the sister brand of Zara, a Spanish clothing store owned by the Inditex group. Along with Zara, Oysho sells lingerie, beachwear, loungewear, and sportswear that are both trendy and affordable.
The company also sells home goods, and has stores in 75 markets, including the US. New styles hit stores twice a week.
In addition to a focus on fashion, Oysho is also committed to sustainability. In 2018 it launched its ‘Join Life’ collection, which uses sustainable materials and eco-friendly manufacturing methods.
The ‘Join Life’ collection is designed to prevent textile waste and support sustainable development by making it easier for customers to recycle their clothes. The brand partners with non-profit organizations, recycling companies, and textile manufacturers to launch clothing collection programs.
It donates collected items to non-profit organizations, or sorts them for repair, resale, or recycling. It has also been part of major international initiatives to promote sustainable raw materials and fibers.